our story so far
WE USED TO WORK in Finance, consuming copious amounts of coffee throughout the day to keep up with the hours. But, we grew tired of the jitters, the crashes, and the gross coffee breath.
That’s when we turned to matcha... a longer-lasting and healthier caffeine alternative.
Living together in London, we wake, bake (muffins…) and make a fresh cup of matcha every morning. To be more efficient, we started to make huge jugs of matcha to consume throughout the week. This worked as an at-home solution but didn’t help when we looked for an on-the-go option.
We tried the few matcha powders & drinks on the market, but the powders were grassy & bitter, and the drinks were full of additives and sweeteners, and used low-quality matcha.
so we set out to discover a better solution!
We spent 6 months obsessively sourcing the highest quality organic, ceremonial grade matcha from farms across Uji, Japan, until we finally met our match.
We wanted to find not just the best tasting and highest quality matcha but also sustainable farmers who treat their people and the environment well.
then we worked with an R&D lab to figure out how to make a drink shelf-stable and great tasting with the fewest possible ingredients. We weren’t going to compromise on the cleanliness nor quality of our product (no weird chemicals allowed!), and we certainly weren’t going to compromise on taste. It needed to be PERFECT.
100% funded
in april 2021, we launched on kickstarter and were 100% funded in under a day! We were also selected by Kickstarter as a "Project We Love". Now, with you, we'd like to write the next chapter of the PerfectTed story.
our values
To empower all people to reach their goals, whatever they may be.
To inspire creativity, self-expression and to encourage you to do what makes you happy. We stand beside creators and change-makers.
To promote sustainability & transparency every sip of the way, from supply chain to work culture.
sustainability
1% for the planet
PerfectTed is a proud member of 1% for the Planet. We've committed, amongst other initiatives, to give 1% of our sales to nonprofits protecting our planet.
We created PerfectTed as an outlet for inspiring creativity, positivity, and environmental consciousness. Yet, we recognise the inevitable impact we have on our planet. As humans, we use resources. As companies, we profit from them.
With sustainability at our core, we want to make sure we adequately compensate the farmers, communities, and cultures we source. While a small step, it's an important one.
goal to be carbon neutral
Being “carbon neutral” means offsetting (or counteracting) the carbon emissions we create as a business by investing in projects that absorb or reduce the same amount of carbon from the atmosphere. While this doesn’t mean that we are no longer creating carbon emissions, it does mean that we are working to neutralise their impact on the planet. We hope to offset carbon emissions through tree–planting programs.
packaging
Our drinks are packaged in aluminum tins.
Our powder tins are made mainly from aluminum (more than 80% of the tin) and are recyclable. We are currently working on an exciting new packaging design that is even more sustainable.
More information to come!
what’s next?
We look forward to sharing more details as we build out our action plan and invite you to be a part of this exciting journey. Please contact hello@perfectted.com with any ideas.
